What merchants are struggling with
These are the most frequently reported pain points in the sales and conversion space, aggregated across every insight in this hub. The frequency count reflects how many merchant posts mentioned each issue.
Inability to find an app that meets all customization and quote request needs
highDifficulty in structuring and presenting product bundles and volume discounts.
highMerchants, in their own words
Real quotes from Shopify Community threads, sorted by urgency signal. Each quote is linked back to the insight it supports, so you can see the full merchant context and competitive landscape.
"I have found bundle builders used for filling gift boxes that show the user images of each option but still ask for payment at checkout, and I’ve found request a quote apps that don’t show images of each option but haven’t found one app that I can configure to suit all of the needs of this journey."
"We have strong gross margin on the product, so we can afford a generous discount, however we also don’t want to give up margin unnecessarily or devalue our brand."
"Our aim is to increase our average order value and we are looking to please get recommendations on how to best structure the discounts."
"We have been using the Assortion bundle app, but struggling to work out the cleanest, highest converting application."
"The struggle we have with including 'add on’s' is allowing people to choose their preferred colour selections."
Most-requested features
These are the specific features Shopify merchants asked for across the sales and conversion hub. Priority is weighted by request volume times average urgency.
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Ability to select a base art design and add customizations with images and pricesRequested by 1 merchant · Priority 9/10Implementation: Connects to Zapier for quote submission
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Checkout process for submitting quote requests without paymentRequested by 1 merchant · Priority 9/10
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User input fields for name, delivery date, address, and additional informationRequested by 1 merchant · Priority 8/10
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Improved bundling options with customizable color selectionsRequested by 1 merchant · Priority 8/10
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Post purchase upsell capabilitiesRequested by 1 merchant · Priority 7/10
Top 4 opportunities in this hub
Request a Quote Button for Product Pages
A Shopify app that adds a configurable “Request a Quote” button to product pages, either replacing or sitting alongside Add to Cart. It helps merchants offer quote-based purchasing for custom, high-ticket, wholesale, or B2B products without theme code edits.
Budget-Friendly Post-Purchase Upsell & Thank-You Page App
A lightweight post-purchase and thank-you page upsell app focused on affordability and reliability. It would help merchants increase AOV with simple one-click offers, while keeping pricing accessible for stores with lower order volume.
Visual Quote Builder for Custom Products
An app that lets shoppers build a quote request from multiple products/options with images, upgrade pricing, and custom inputs. It streamlines complex custom orders by letting the customer select a base design and add configurable enhancements before submitting a quote instead of paying immediately.
Bundle Builder for Product Pages and Volume Discounts
An app that helps merchants design and display product bundles, mix-and-match offers, and tiered volume discounts directly on product pages. It would let merchants test different bundle structures, pricing presentations, and shipping threshold messaging to improve conversion and AOV.
Explore related hubs
Frequently asked
What Shopify sales and conversion opportunities are merchants asking for right now?
We tracked 4 validated opportunities in this area, backed by 4 merchant posts across the Shopify Community and related forums. The most frequently cited pain point is "Inability to find an app that meets all customization and quote request needs". The top opportunity by quality score is "Request a Quote Button for Product Pages".
How confident is AppScout in these sales and conversion?
Average confidence across this hub is 88%, computed from merchant post volume, unique merchant diversity, and urgency signals extracted from each thread. Insights are only promoted to this page when their qualityScore is 50 or higher, so every listing has been validated by at least one real merchant discussion.
Who should build sales and conversion apps for Shopify?
Indie developers and early-stage SaaS teams are the best-positioned. Each opportunity here comes with the merchant quotes and feature requests you need to validate the idea in a weekend, plus pain-point frequency to help you prioritize your MVP scope. Open any listing below for the full breakdown.
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