What merchants are struggling with
These are the most frequently reported pain points in the checkout optimization space, aggregated across every insight in this hub. The frequency count reflects how many merchant posts mentioned each issue.
Confusion caused by express checkout buttons leading to lost conversions.
criticalFailures during checkout and order processing for large orders
criticalLimited customization of the Thank You page
highCheckout error preventing customers from completing orders
criticalComplex checkout process leading to lost orders.
criticalFraudulent orders being placed by bots
criticalMerchants, in their own words
Real quotes from Shopify Community threads, sorted by urgency signal. Each quote is linked back to the insight it supports, so you can see the full merchant context and competitive landscape.
"Frustration is growing because of lost sales and concern about leaving the platform."
"These buttons are mistakenly causing my customers to leave my website without completing their order."
"Large orders on Shopify are reported to fail during checkout and order processing, especially when carts contain many line items."
"No confirmed solution, platform fix, or reliable workaround is provided in the discussion."
"I am worried this is happening way more often and are going unreported."
Most-requested features
These are the specific features Shopify merchants asked for across the checkout optimization hub. Priority is weighted by request volume times average urgency.
-
Improved handling of large carts/orders during checkoutRequested by 5 merchants · Priority 9/10
-
Customization options for the Thank You / Order Status pageRequested by 4 merchants · Priority 8/10Implementation: Checkout UI Extensions, HTML, JavaScript, Liquid variables
-
Ability to disable express checkout buttons without removing payment methodsRequested by 3 merchants · Priority 9/10
-
Reliable workaround for draft orders imported by CSVRequested by 3 merchants · Priority 8/10
-
Ability to add product recommendations and upsells on the Thank You pageRequested by 3 merchants · Priority 7/10Implementation: Apps for product recommendations and upsells
Top 8 opportunities in this hub
Express Checkout Button Visibility Manager
An app that lets merchants selectively hide or de-emphasize express checkout buttons in cart and checkout based on market, device, customer type, or payment setup. It helps reduce customer confusion when local payment methods are more important than Shop Pay, Apple Pay, PayPal, or Google Pay.
Custom Post-Purchase Thank You Page Builder
An app that lets merchants create branded, customizable post-purchase and order status experiences without needing Shopify Plus. It would support upsells, recommendations, coupons, surveys, and embedded content on the Thank You page and order status page.
Large Order Checkout Stabilizer
An app that helps merchants prevent checkout failures on very large carts by automatically splitting, batching, or simplifying oversized orders before Shopify checkout times out. It also flags risky carts and offers a guided fallback flow so merchants do not lose high-value sales.
Checkout Shipping Error Monitor
An app that scans shipping and pickup configurations for mismatches that cause checkout failures, then flags the likely reason before customers hit the error. It helps merchants detect hidden shipping-zone, pickup, or rate-eligibility issues that are hard to reproduce.
Local Checkout Simplifier for Bangladesh Stores
A checkout optimization app that removes friction for Bangladesh shoppers by simplifying required fields and tailoring the checkout flow to local buying habits. It would help merchants reduce drop-off from customers who prefer quick, mobile-first checkout with minimal data entry.
Phone & Address Guard for COD
Validate phone numbers and addresses in real time for COD orders to reduce undeliverables and fake submissions. Enforce valid, reachable phone numbers and plausible addresses before an order can be created.
Checkout Error Diagnostics & Recovery
An app that helps merchants identify why customers are failing at checkout and guides them to the exact cause. It can surface checkout error patterns, failed payment reasons, shipping/rules conflicts, and device/browser issues so merchants can fix problems faster.
Checkout Address Validation and ZIP Correction
An app that validates shipping addresses at checkout and catches ZIP/postal code errors before orders are placed. It can suggest corrections in real time and reduce failed deliveries, delays, and refund requests.
Explore related hubs
Frequently asked
What Shopify checkout optimization opportunities are merchants asking for right now?
We tracked 8 validated opportunities in this area, backed by 8 merchant posts across the Shopify Community and related forums. The most frequently cited pain point is "Confusion caused by express checkout buttons leading to lost conversions.". The top opportunity by quality score is "Express Checkout Button Visibility Manager".
How confident is AppScout in these checkout optimization?
Average confidence across this hub is 82%, computed from merchant post volume, unique merchant diversity, and urgency signals extracted from each thread. Insights are only promoted to this page when their qualityScore is 50 or higher, so every listing has been validated by at least one real merchant discussion.
Who should build checkout optimization apps for Shopify?
Indie developers and early-stage SaaS teams are the best-positioned. Each opportunity here comes with the merchant quotes and feature requests you need to validate the idea in a weekend, plus pain-point frequency to help you prioritize your MVP scope. Open any listing below for the full breakdown.
Find your next Shopify app opportunity in 60 seconds
Start a 7-day free trial and generate your own insights from live merchant discussions.
Start free trial