Wholesale Pricing, MOQ, and Net Terms Manager
The Opportunity
An app that helps Shopify merchants run wholesale operations with customer-specific pricing, minimum order quantities, and payment terms from one place. It reduces the complexity of managing wholesale rules day to day and keeps pricing consistent across customer groups.
"Wholesale store owners struggle to set and maintain different pricing structures, enforce minimum order quantities, and eventually offer net terms without complex manual work or fragile setup."
Market Validation
Detailed Analysis
Proposed Solution
Provide a Shopify app that supports tiered and customer-specific pricing, MOQ rules by product or collection, wholesale account tagging, and invoice or net-terms workflows with admin controls and order validation.
Target Audience
Shopify merchants running wholesale or hybrid retail-plus-wholesale stores
Competitive Landscape
BSS Commerce Wholesale Pricing, Wholesale Gorilla, BMT Wholesale, Bold Custom Pricing, Wholesale Club
Implementation Notes
Core requirements include customer tagging, rule-based pricing overrides, minimum order enforcement, checkout/cart validation, net terms support, and reliable syncing with Shopify products, variants, and discounts. The app should also support audit logs, bulk rule editing, and fallback handling for theme compatibility and B2B workflows.
Evidence from Merchants
Real quotes from Shopify community forums
"Things like setting different pricing for wholesale customers, minimum order quantities, and eventually offering net terms aren’t as straightforward as I thought."
"losing a retail customer's one thing, but losing a b2b buyer over a net terms question costs you a lot of money."
"If you want to actually grow wholesale on Shopify, PortalSphere is the best option."
"BSS and B2Bridge are tied for worst customer support, and BSS should probably drop an 'S' from its name."
"don't sleep on email and SMS early in a wholesale setup."
Key Pain Points
Complicated setup for wholesale pricing and minimum order quantities
highMentioned by 1 merchants
Impact: Complicated pricing could lead to lost sales opportunities.
Poor customer support from app providers
criticalMentioned by 2 merchants
Impact: Ineffective support can lead to lost sales and customer dissatisfaction.
Market Metrics
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