Wholesale Pricing and MOQ Access App
The Opportunity
A wholesale pricing app for Shopify that shows special prices to approved customers after login and supports minimum order quantities. It helps merchants sell the same in-stock items to both retail and wholesale buyers without Shopify Plus.
"Merchants want to offer wholesale pricing and MOQs to selected customers, but existing apps are often unsatisfactory and Shopify Plus is too expensive for many small businesses."
Market Validation
Detailed Analysis
Proposed Solution
Build customer-tag or account-based price lists with login-gated wholesale visibility, MOQ enforcement, tiered discounts, and optional hidden retail prices. Include approval workflows, wholesale registration forms, and bulk ordering tools for repeat buyers.
Target Audience
Small and mid-sized Shopify merchants selling to retail and wholesale customers, including distributors, local B2B buyers, and makers with trade pricing.
Competitive Landscape
Wholesale Club, Bold Custom Pricing, Wholesale Gorilla, B2B apps, and various price list/discount apps.
Implementation Notes
Use customer tags or metafields to assign wholesale status, render wholesale-only pricing on storefront and cart, enforce MOQ rules at product and cart levels, support tiered pricing tables, and integrate with checkout validation where possible; add approval flows, quote requests, and CSV price list import/export for merchants managing many SKUs.
Evidence from Merchants
Real quotes from Shopify community forums
"I want to know what everybody else is working with"
"It would need to show different prices when wholesalers login and some MOQs"
"I’ve had the same frustration. The key things to look for are customer tagging, price lists, and MOQ rules that actually work at checkout"
"Most apps are either too basic or overkill"
"I landed on this after a few tries and it’s pretty good"
Key Pain Points
Frustration with existing wholesale apps being either too basic or overly complicated
highMentioned by 2 merchants
Impact: Potential loss of wholesale customers due to inadequate app functionality
Market Metrics
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