Recurring Paylinks & Dunning for Unsupported Gateways
The Opportunity
A subscription-like system for Turkey that creates recurring invoices and hosted pay-by-link checkouts each cycle via local gateways or bank transfer. Automates reminders, retries, and order creation on successful payment without requiring auto-charge support.
"When auto-renewing subscriptions aren’t supported by local gateways, merchants still need a workable recurring billing flow to reduce churn and admin overhead."
Market Validation
Detailed Analysis
Proposed Solution
Generate draft orders on schedule, send branded payment links via email/SMS/WhatsApp using merchant-selected local gateways, apply smart reminders and dunning, and auto-create/fulfill orders on payment with customer self-service to pause/cancel/skip.
Target Audience
Turkey-based SMBs and DTC brands that cannot access auto-charge gateways but want predictable recurring revenue.
Competitive Landscape
Invoice apps and generic paylink tools exist but lack subscription cadence management, dunning, and Shopify-specific inventory/order sync.
Implementation Notes
Use app-managed subscription schedules stored in metafields; at each cycle create draft orders and generate checkout/payment links selecting a supported offsite/local gateway; send links via email/SMS/WhatsApp with configurable cadence; on payment webhook, convert draft to order and trigger fulfillment; implement dunning rules (retries, channel escalation, coupons); portal for pause/skip/cancel; handle inventory reservations and release windows; multi-language/TR localization; disclaimers that auto-charging is not available with unsupported gateways; analytics for recovery rates.
Evidence from Merchants
Real quotes from Shopify community forums
"None of the payment methods above are available in Turkiye but Adyen. The problem with Adyen payment is that they only accept Plus stores."
"This is at least a 5 year old problem that Turkish stores have."
"I cannot charge recurring payments."
"We are waiting for your action to create a viable path to enable subscriptions for TR stores."
Key Pain Points
Inability to process recurring payments due to limited payment gateway options.
criticalMentioned by 1 merchants
Impact: Cannot charge recurring payments, leading to potential revenue loss.
Market Metrics
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