Gift Certificate Migration for Shopify
The Opportunity
An app that imports gift certificates, store credit, and related customer balances from legacy platforms like BigCommerce into Shopify. It would help merchants preserve customer value and avoid manual reconciliation during platform migrations.
"Merchants migrating from BigCommerce to Shopify cannot easily transfer gift certificates and store credit, especially without Shopify Plus support or platform-specific export access."
Market Validation
Detailed Analysis
Proposed Solution
Provide a migration app that accepts legacy gift certificate exports, maps balances to Shopify-compatible gift card or store credit records, and generates import-ready files or directly creates usable replacement codes where possible.
Target Audience
Shopify merchants migrating from BigCommerce or other ecommerce platforms that used gift certificates or store credit
Competitive Landscape
Cart2Cart, Matrixify, LitExtension
Implementation Notes
Support importing legacy gift certificate data from CSV, XLSX, and platform-specific exports; map balances, expiry, customer linkage, and order history; handle Shopify gift card constraints and Plus/non-Plus limitations; provide validation, duplicate detection, and migration preview; include reconciliation reports and rollback-safe workflows; likely needs custom handling per source platform such as BigCommerce.
Evidence from Merchants
Real quotes from Shopify community forums
"Cart2Cart said they can’t migrate gift certificates unless we are on Shopify Plus, and we won’t be on that plan."
"How have those of you who have migrated navigated this?"
"I can’t export them from Bigcommerce."
Key Pain Points
Inability to migrate gift certificates from Bigcommerce to Shopify
criticalMentioned by 1 merchants
Impact: Potential loss of customer satisfaction and revenue due to unfulfilled gift certificates
Market Metrics
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