Conditional Compare-at Price Hider
The Opportunity
An app that lets merchants hide compare-at pricing based on product tags, metafields, collections, or other rules. It would preserve sale pricing visibility only where desired, helping merchants stay compliant without removing compare-at pricing across the entire store.
"Merchants need a way to suppress compare-at pricing for specific products such as clearance items while still showing it for normal promotional sales."
Market Validation
Detailed Analysis
Proposed Solution
Provide rule-based controls to hide compare-at price, sale badge, and strike-through display on product pages, collection grids, and quick views for tagged/metafielded products or selected collections.
Target Audience
Shopify merchants, especially Plus merchants, retail brands, and stores managing clearance or region-specific pricing compliance
Competitive Landscape
Theme customization, BSS: Product Labels & Badges, Avada/creative theme apps with pricing display controls, generic product tag/visibility apps
Implementation Notes
Build an app that stores display rules by product tag, collection, and metafield namespace/key, then injects theme app blocks or script-based overrides to conditionally hide compare-at prices on product cards, product pages, and quick-add components. Include theme detection, support for Online Store 2.0, and preview/testing tools so merchants can verify which products will hide pricing before publishing.
Evidence from Merchants
Real quotes from Shopify community forums
"To make sure we’re in compliance with various regional laws regarding slashed out pricing, we want to hide 'compare at' pricing from all of our clearance items."
"We’d still like it to show up on non-clearance items when we do our temporary sale events."
Key Pain Points
Need to comply with regional laws regarding pricing display
criticalMentioned by 1 merchants
Impact: Potential loss of sales due to non-compliance with pricing regulations
Market Metrics
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