Conditional Compare-at Price Hider

78% Confidence Medium Market Medium Difficulty $3k-12k MRR Updated May 18, 2026

The Opportunity

An app that lets merchants hide compare-at pricing based on product tags, metafields, collections, or other rules. It would preserve sale pricing visibility only where desired, helping merchants stay compliant without removing compare-at pricing across the entire store.

"Merchants need a way to suppress compare-at pricing for specific products such as clearance items while still showing it for normal promotional sales."

Market Validation

1
Merchants Asking
85/100
Quality Score
1
Unique Merchants

Detailed Analysis

Proposed Solution

Provide rule-based controls to hide compare-at price, sale badge, and strike-through display on product pages, collection grids, and quick views for tagged/metafielded products or selected collections.

Target Audience

Shopify merchants, especially Plus merchants, retail brands, and stores managing clearance or region-specific pricing compliance

Competitive Landscape

Theme customization, BSS: Product Labels & Badges, Avada/creative theme apps with pricing display controls, generic product tag/visibility apps

Implementation Notes

Build an app that stores display rules by product tag, collection, and metafield namespace/key, then injects theme app blocks or script-based overrides to conditionally hide compare-at prices on product cards, product pages, and quick-add components. Include theme detection, support for Online Store 2.0, and preview/testing tools so merchants can verify which products will hide pricing before publishing.

Evidence from Merchants

Real quotes from Shopify community forums

"To make sure we’re in compliance with various regional laws regarding slashed out pricing, we want to hide 'compare at' pricing from all of our clearance items."

- RLJackson (unknown)

"We’d still like it to show up on non-clearance items when we do our temporary sale events."

- RLJackson (unknown)

Key Pain Points

Need to comply with regional laws regarding pricing display

critical

Mentioned by 1 merchants

Impact: Potential loss of sales due to non-compliance with pricing regulations

Market Metrics

$39-59/mo
Suggested Pricing
~500 stores
Addressable Market
2-4 months
Dev Timeline
3-6 weeks for an MVP, 2-3 months for a polished app
Time to Market

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