Checkout Price Reveal for Automatic Discount Codes
The Opportunity
An app that shows the discounted sale price directly on the product page even when the promotion is implemented as a discount code applied at checkout. It improves conversion by making the real price visible earlier in the shopping journey.
"Merchants want customers to see the discounted price on product pages, but Shopify only reveals the final discount after the customer adds the item to cart or enters a code at checkout."
Market Validation
Detailed Analysis
Proposed Solution
Use product-page price rendering that calculates the effective sale price from active storewide discounts and displays it beside a crossed-out original price, while still applying the discount code at checkout.
Target Audience
Merchants running storewide promotions, seasonal sales, and conversion-focused storefronts
Competitive Landscape
Automatic discount display apps, price display apps, sale badge apps, theme customizations; many solutions are theme-specific rather than app-based
Implementation Notes
Detect active automatic or code-based promotions, compute effective prices for eligible products/collections, and inject storefront UI via app blocks or theme app extensions. Must handle edge cases like customer eligibility, excluded products, stacking rules, and multi-currency pricing so displayed prices remain accurate.
Evidence from Merchants
Real quotes from Shopify community forums
"The problem is the customers can only see the discounted price until they add it to the cart."
"Is there a way to show the discounted price (not compare at price) in the product page?"
Key Pain Points
Customers cannot see the discounted price until they add the item to the cart.
highMentioned by 1 merchants
Impact: Potential loss of sales due to lack of visibility on discounts.
Market Metrics
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