B2B Trade Pricing and Login Portal
The Opportunity
A B2B wholesale portal for Shopify stores that gives approved customers a login area with custom trade pricing. Merchants can assign customer-specific discounts and show tailored prices once the client logs in.
"Merchants need a way to let trade customers log in and see negotiated pricing without exposing wholesale discounts to retail shoppers."
Market Validation
Detailed Analysis
Proposed Solution
Provide customer-group or customer-specific price lists, login-gated storefront pricing, and optional approval workflows for trade accounts. The app should support per-customer discount rules, visible trade pricing on product and collection pages, and account-based access control.
Target Audience
Shopify merchants selling B2B or trade products, such as lighting, construction, industrial, or specialty retail stores.
Competitive Landscape
Wholesale Club, B2B/Wholesale Solution, Bold Custom Pricing, SparkLayer, Locksmith plus pricing apps that support customer tags or price lists.
Implementation Notes
Requires customer tag/group management, price rule engine, login-gated content, and storefront price overrides. Ideally it should support Shopify Functions or theme app extensions for displaying customer-specific prices, plus bulk import of trade accounts, tax/VAT handling, and optional net terms or approval flows.
Evidence from Merchants
Real quotes from Shopify community forums
"We want to set up a trade login area for our B2B clients where they can get trade discounts on the products."
"Ideally I would like to be able to give a customer a login and then have the ability to display the prices with the trade discounts I set for that client."
Key Pain Points
Need for a system to manage B2B client logins and trade discounts
mediumMentioned by 1 merchants
Impact: Potential loss of B2B sales due to lack of trade discount management
Market Metrics
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