B2B Reseller Registration & Approval Gateway
The Opportunity
An app that adds a custom reseller application form to the B2B login experience and routes submissions into an approval workflow. It helps merchants restrict access to approved wholesale customers while still allowing new prospects to request access.
"Shopify B2B stores that restrict access to approved customers lack a native way to show both existing reseller login and a 'request access' application form on the same entry screen."
Market Validation
Detailed Analysis
Proposed Solution
Provide a customizable storefront login/application page that detects approved customers, offers a login field for them, and shows a reseller request form for new users. Submissions should create tagged customer records, notify staff, and support manual approval or rejection.
Target Audience
Shopify Plus merchants using B2B/wholesale, especially brands with reseller-only storefronts
Competitive Landscape
Locksmith, Helium Customer Fields, B2B/Wholesale registration apps, wholesale lock-and-login apps
Implementation Notes
Build a theme app extension or storefront app proxy for a custom login/request-access page, integrate with customer accounts and B2B gating, store application data in metafields or a dedicated app database, add admin approval controls, email notifications, and support for tags/segments and company association on approval.
Evidence from Merchants
Real quotes from Shopify community forums
"Now we’re facing a 5/1 deadline with no way to 100% prevent unregistered accounts from entering our B2B only site."
"If you activate the 'Restrict access to B2B customers only' the site redirects to a Shopify hosted login screen with only an e-mail field."
"We had two unapproved customers enter the B2B Wholesale store and make wholesale purchases."
"A tedious task when you have 10-20 new applications a day."
"Would love feedback if anyone has completely solved this while Shopify 'works' on a fix."
Key Pain Points
Inability to restrict access to B2B customers only, leading to unapproved customers making purchases.
criticalMentioned by 1 merchants
Impact: Unapproved customers making wholesale purchases.
Market Metrics
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