B2B Price Gating for Logged-In Customers
The Opportunity
An app that hides product prices from guests and shows prices only to logged-in customers. It can also display customizable login prompts or access-request messaging, without requiring theme code edits.
"Merchants want to restrict price visibility to authenticated customers, but Shopify themes require manual Liquid edits and existing apps can be costly or affect performance."
Market Validation
Detailed Analysis
Proposed Solution
Provide a no-code app that conditionally hides prices, add-to-cart buttons, and quick-buy elements for guest users, while showing a configurable message or login CTA until the customer signs in.
Target Audience
Shopify merchants selling wholesale, gated collections, member-only pricing, or B2B products who want to restrict price visibility
Competitive Landscape
Locksmith, Wholesale Lock Manager, B2B Login/Lock & Hide Price
Implementation Notes
Use customer authentication state to conditionally render price and purchasing UI across theme templates and sections; support theme app extensions, script-free setup, configurable guest messaging, collection/product-level rules, and compatibility checks for common themes. Include performance-safe rendering and fallback selectors for legacy themes, plus optional lock rules for collections, products, and navigation links.
Evidence from Merchants
Real quotes from Shopify community forums
"Ocultar los precios a visitantes y mostrarlos solo a clientes con sesión iniciada se planteó con dos vías principales."
"La ventaja es que no requieren tocar código; la desventaja es el costo mensual y posible impacto en rendimiento."
"No hubo una resolución final aplicada en la tienda; la conversación quedó abierta entre usar una app o hacer el ajuste manual en el tema."
Key Pain Points
Need to hide prices from guests while showing them to logged-in customers.
highMentioned by 1 merchants
Impact: Potential loss of sales from unregistered visitors.
Market Metrics
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