Anatolia Subscriptions: Local Gateway Payments App
The Opportunity
A Shopify Payments App that enables true auto-recurring subscriptions in Turkey by integrating local acquirers/wallets (iyzico, PayTR, Papara, Param) with Shopify’s Subscriptions API. Merchants can sell subscriptions in TRY with compliant tokenization and automated renewals.
"Shopify subscription payments are not available in Turkey via standard gateways; Adyen is Plus-only, leaving most Turkish stores unable to offer auto-renewing subscriptions."
Market Validation
Detailed Analysis
Proposed Solution
Build a certified Shopify Payments App that supports Subscriptions in Turkey by vaulting cards and processing renewals through local Turkish acquirers/wallets, including mandate management, dunning, and 3DS2 flows.
Target Audience
Shopify merchants in Turkey seeking recurring revenue; subscription app vendors needing a Turkey-compatible processor; agencies serving TR brands.
Competitive Landscape
Recharge, Bold, Skio, Loop (subscription UX apps reliant on supported gateways); no widely available Turkey-native payments app with Shopify Subscriptions support.
Implementation Notes
Develop a Shopify Payments App with Subscriptions capability; implement payment session, capture, and vaulting endpoints; integrate with local acquirers (iyzico/PayTR/Papara/Param) for tokenization and recurring charges; support 3DS2 with frictionless/exemption handling; store tokens securely and map to Shopify customer/payment method; implement retry/dunning logic and webhooks for billing cycles; handle TRY currency and multi-currency settlements; ensure PCI DSS Level 1 and KVKK compliance; provide merchant onboarding KYC, risk monitoring, and chargeback workflows; expose APIs for subscription apps to interoperate; thorough certification with Shopify Payments App requirements.
Evidence from Merchants
Real quotes from Shopify community forums
"None of the payment methods above are available in Turkiye but Adyen."
"The problem with Adyen payment is that they only accept Plus stores."
"This is at least a 5 year old problem that Turkish stores have."
"How can we solve this problem because we cannot charge recurring payments."
"We are waiting for your action to create a viable path to enable subscriptions for TR stores."
Key Pain Points
Limited payment gateway options for subscriptions in Turkiye
criticalMentioned by 1 merchants
Impact: Cannot charge recurring payments, leading to potential revenue loss.
Market Metrics
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