Custom Checkout Survey Fields for Attribution
The Opportunity
An app that adds merchant-defined questions such as 'How did you hear about us?' to the checkout or post-purchase flow and stores the answers on the order. This helps merchants capture attribution data without needing custom code or outdated checkout.liquid edits.
"Merchants want to collect acquisition/source feedback directly from customers, but many can no longer edit checkout.liquid and need a no-code way to add custom fields."
Market Validation
Detailed Analysis
Proposed Solution
Offer a checkout-compatible app that injects custom questions where allowed, maps responses to order notes or metafields, supports dropdowns/free text, and exports answers for reporting.
Target Audience
Shopify merchants who want customer attribution, survey data, or order qualification information.
Competitive Landscape
Order survey apps, checkout field apps, post-purchase survey apps
Implementation Notes
Use supported Shopify extensions where available, provide a theme/cart fallback for stores not eligible for checkout extensions, store responses in order metafields or notes, support conditional logic and analytics dashboards, and ensure compatibility with Shopify's checkout constraints and app review requirements.
Evidence from Merchants
Real quotes from Shopify community forums
"the checkout.liquid doesn’t seem to exist, any ideas?"
"this requires basic coding knowledge or the use of a Shopify app that allows for custom checkout fields."
Key Pain Points
Difficulty in customizing checkout fields due to lack of coding knowledge
mediumMentioned by 1 merchants
Impact: Potential loss of customer insights and marketing effectiveness
Market Metrics
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