Custom Checkout Survey Fields for Attribution

88% Confidence Large Market Medium Difficulty $3k-15k MRR Updated Jul 19, 2026

The Opportunity

An app that adds merchant-defined questions such as 'How did you hear about us?' to the checkout or post-purchase flow and stores the answers on the order. This helps merchants capture attribution data without needing custom code or outdated checkout.liquid edits.

"Merchants want to collect acquisition/source feedback directly from customers, but many can no longer edit checkout.liquid and need a no-code way to add custom fields."

Market Validation

1
Merchants Asking
92/100
Quality Score
1
Unique Merchants

Detailed Analysis

Proposed Solution

Offer a checkout-compatible app that injects custom questions where allowed, maps responses to order notes or metafields, supports dropdowns/free text, and exports answers for reporting.

Target Audience

Shopify merchants who want customer attribution, survey data, or order qualification information.

Competitive Landscape

Order survey apps, checkout field apps, post-purchase survey apps

Implementation Notes

Use supported Shopify extensions where available, provide a theme/cart fallback for stores not eligible for checkout extensions, store responses in order metafields or notes, support conditional logic and analytics dashboards, and ensure compatibility with Shopify's checkout constraints and app review requirements.

Evidence from Merchants

Real quotes from Shopify community forums

"the checkout.liquid doesn’t seem to exist, any ideas?"

dunnydoo

"this requires basic coding knowledge or the use of a Shopify app that allows for custom checkout fields."

dunnydoo

Key Pain Points

Difficulty in customizing checkout fields due to lack of coding knowledge

medium

Mentioned by 1 merchants

Impact: Potential loss of customer insights and marketing effectiveness

Market Metrics

$69-149/mo
Suggested Pricing
~1.5k stores
Addressable Market
2-4 months
Dev Timeline
1-3 months
Time to Market

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